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Apple Steps Into the Mobile Market
Sony Ericsson and Nokia welcome Apple to the handset market
by
While Apple's iPhone is set to hit the US market in two months, leading handset makers including Sony Ericsson and Nokia have said they are not worried about potential lost sales and they welcome their new competitor, according to the two companies.
Mats Lindoff, Sony Ericsson's CTO commented that if there are only five brands in the worldwide handset market, the market will be too monotone. He highlighted that the company already stands firm in the Walkman handset market and most of Sony Ericsson's high-end handsets support 3G services. The fact that Apple's iPhone is not able to support 3G will become a disadvantage for the company, Lindoff pointed out.
Nokia CFO Rick Simonson indicated the iPhone will further push the high-end multimedia handset market and this will also open up new opportunities for Nokia. When facing fierce competition in the market, the company will respond quickly with added-value functions and new models, Simonson stressed.
Samsung pointed out that while the iPhone's large touch screen draws a lot of attention, the handset has not hit the market yet. The response from users will only come out after the launch of the product, Samsung added.
STEP 1:
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STEP 2:
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STEP 3:
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